The Sudeshi Story

A Beacon of Hope

Empowering Kanchipuram Weavers and Connecting Cultures


Challenges in markets & interactions with customers mark the start of entrepreneurship.

In the heart of India, a rich tradition of handloom saree weaving has been passed down through generations of artisans. Despite their extraordinary skills, the weavers of Kanchipuram silk sarees often struggle to make a sustainable living. Moved by their plight, we - ANS, Elango, and Vijay - were united to make a difference in the lives of these artisans while preserving the beautiful art form they create.

Witnessing the challenges faced by Kanchipuram weavers first-hand, we realized that Non-Resident Indians (NRIs) also encountered difficulties when purchasing these traditional sarees. Issues such as overpricing, limited variety, store accessibility, and color discrepancies between online images and physical products were barriers to connecting these exquisite sarees with a wider audience.


Success in entrepreneurship hinges on discovering effective solutions to challenges.

With our diverse experiences, we knew we had the skills to make a change. ANS brought his extensive background in the retail & fashion industry in developing a platform that caters to the needs and preferences of consumers worldwide.

Meanwhile, Elango and Vijay having shaped multiple tech startups with expertise in developing and launching tech products across multiple markets developed an innovative user friendly e-commerce platform that would seamlessly connect the skilled weavers of Kanchipuram to consumers worldwide.

To further empower the weavers and expand the platform's offerings, we devised an efficient, affordable method for thousands of small retailers and weavers to showcase their products. This approach significantly expanded the range of sarees available on our platform, providing customers with an extensive selection of designs to choose from..


Celebrating the journey...

As our platform grew, it attracted the attention of saree connoisseurs, celebrated fashion designers, consultants, and women entrepreneurs. These talented women joined hands with us, lending their expertise and passion to elevate the art of Kanchipuram silk sarees on a global stage.

Curating a collection that includes customizable sarees, discounted options, and fresh designs as they are crafted by the talented artisans, we have placed authenticity, quality, and accessibility at the heart of our mission. Our e-commerce platform has not only provided a lifeline to the Kanchipuram weavers but has also connected cultures through the shared appreciation of handloom sarees.

Join us in our journey to celebrate the legacy of Kanchipuram, empower the weavers, and connect people through the timeless art of handloom sarees. Together, we can weave a brighter future. Today, our platform stands as a beacon of hope and a testament to the power of empathy, passion, and dedication.

By marrying modern technology with age-old craftsmanship, we have woven a brighter future for the Kanchipuram weavers and connected people around the world with the timeless beauty of their art.