Over 2500 women gathered at Pune University for the Taneira Saree Run, celebrating the fusion of tradition, femininity, and fitness as they ran draped in sarees. The event's goal is to showcase the saree's adaptability by blending heritage with modern, active lifestyles. Initially launched in Bengaluru, this movement has expanded across the country, emphasizing empowerment and self-expression.

On Sunday morning, Pune University was transformed by the presence of over 2500 women, adorned in a vibrant array of sarees, coming together to celebrate strength, grace, and freedom through fitness. The run was officially flagged off by Ambuj Narayan, CEO of Taneira, and Coach Pramod from JJ Active.

The Taneira Saree Run highlights how effortlessly tradition can merge with contemporary fitness, proving that the saree—traditionally seen as a symbol of culture and heritage—can also be an elegant partner in modern, active lifestyles.

By uniting grace with empowerment, the event motivates women to defy stereotypes and push beyond societal limitations, showing that strength and elegance can harmoniously coexist. After successful runs in Kolkata, Pune, Bengaluru, and Hyderabad, the initiative continues to build a community that celebrates fitness, fashion, and individuality. It reimagines the saree as more than just traditional clothing, positioning it as a symbol of elegance, heritage, and personal identity, encouraging women to wear it confidently in their daily lives, beyond special events.

Speaking at the event, Ambuj Narayan, CEO of Taneira, shared, “At Taneira, we take pride in celebrating the saree as a vibrant representation of femininity and empowerment. The Saree Run not only highlights its elegance but also reaffirms our dedication to redefining the saree as an integral part of a modern, active lifestyle. Our partnership with JJ Active has strengthened this message, demonstrating how beautifully the saree complements a dynamic way of life and personal expression. Through this event, we aspire to inspire women to embrace their cultural roots while confidently asserting their individuality and strength.”

His remarks underscored the deeper significance of the event: to encourage women to carry forward their heritage with pride, while fully embracing their unique styles and identities in today's world.