Kerala Tourism has taken creativity to a whole new level this Onam with its latest campaign that has gone viral across social media. The centerpiece of this unique promotion is none other than Leonardo da Vinci’s iconic Mona Lisa—reimagined in a traditional Kasavu saree, the quintessential attire of Kerala women during the festive season.

The campaign blends heritage and humor seamlessly, portraying the timeless painting with a golden-bordered cream saree, jasmine flowers adorning her hair, and a gentle smile that feels even more festive. This playful reinterpretation not only celebrates Kerala’s cultural richness but also highlights the elegance of the Kasavu saree, which holds a special place in Onam traditions.

By combining global art history with regional identity, Kerala Tourism has successfully created a buzz that goes beyond borders. The image has sparked conversations about cultural pride, creative marketing, and the power of visual storytelling. Netizens have showered the campaign with love, making it a trending topic across platforms.

As Onam signifies unity, joy, and prosperity, this innovative approach serves as a reminder that tradition can beautifully coexist with modern creative expression. The campaign does more than attract tourists; it reinforces the charm of Kerala’s heritage in a way that feels fresh, fun, and unforgettable.