PARVATHIPURAM-MANYAM: The handwoven Narayanapuram sarees, widely recognized as ‘Bobbili Sarees,’ are on the verge of securing a Geographical Indication (GI) tag, acknowledging their distinctive craftsmanship made using fine 100-count yarn.

A specialized team from Hyderabad recently visited Narayanapuram village in Balijipeta mandal, located in the Parvathipuram-Manyam district, to assess the sarees' craftsmanship. Following their inspection, a comprehensive report has been submitted to the central government for consideration.

The handloom weavers of Narayanapuram are eagerly awaiting the official confirmation of the GI tag, which will serve as a testament to their exceptional skills and artistry.

Narayanapuram, a small village in Balijipeta mandal, has earned a reputation for producing exquisite handloom sarees, including both plain and checkered varieties.

These sarees are exceptionally lightweight, soft, and delicate, crafted exclusively with 100-count yarn. The finer the thread count, the smoother and silkier the fabric, enhancing its value and appeal.

Boasting a rich heritage that traces back centuries in Bobbili and the North Coastal Andhra region, these sarees are adorned with intricate zari work and mesmerizing motifs. Each saree reflects deep-rooted cultural traditions, making it a symbol of artistic excellence.

Currently, around 300 weavers from Narayanapuram and the neighboring Arasada village are engaged in creating these finely designed sarees. Despite their historical significance, the Bobbili saree industry has been struggling over the past decade due to evolving consumer preferences and limited earnings for artisans.

This decline has forced many families in Narayanapuram to abandon the craft, with several migrating in search of better livelihoods.

Recognizing the need for intervention, the district administration has identified Bobbili sarees under the One District One Product (ODOP) initiative. By applying for a GI tag, officials aim to empower artisans and acknowledge their vital contributions to both the cultural and economic fabric of the region.

Earlier this year, a third-party verification team, led by GI tag verification officer Srivatsa, visited Narayanapuram to assess the weaving process. Their inspection covered every stage of production, including raw material selection, spinning, dabba winding, warping, street sizing, knotting, looming, and weaving. A detailed report was subsequently sent to the Government of India for review.

Speaking to TNIE, Assistant Development Officer N. Venkataramana highlighted the uniqueness of Narayanapuram sarees, stating, "These sarees are known for their exceptional weaving technique, lightweight texture, and the use of 100-count yarn. We have showcased them at various state and national exhibitions under the ODOP initiative. Following the third-party inspection, a report has been submitted, and we are hopeful of securing the GI tag soon."

Expressing optimism about the revival of Bobbili sarees, he added, "We believe that receiving the GI tag will not only preserve this age-old weaving tradition but also provide much-needed financial support to the artisans, ensuring the craft's sustainability for future generations."