Couturier Manish Malhotra beautifully captured the essence of unity, resilience, and the rich cultural beauty of India with his collection Namo Bharat: Seva, Saahas, Sanskruti, presented during Seva Pakhwada 2024 in Mumbai on October 1, 2024. Hosted at The Taj Mahal Palace Hotel, the fashion show brought together the talents of Bhool Bhulaiyaa 3 co-stars Triptii Dimri and Kartik Aaryan, who served as muses for Malhotra's opulent creations. Through his handloom couture collection Evara, Malhotra paid tribute to the indomitable spirit of India, the bravery of survivors, and the country’s deep-rooted heritage.

Triptii Dimri radiated timeless elegance, donning a stunning gulabi Banarasi brocade lehenga, adorned with intricate gold and silver zardozi borders. Her look was completed with a handwoven Banarasi dupatta, rich in texture and craftsmanship. The fusion of traditional handloom brocade created the ideal vision of the modern Indian bride. Perfectly draped, Triptii’s regal bridal ensemble was further elevated by Manish Malhotra’s exquisite high jewellery, showcasing his mastery of textile artistry and intricate threadwork.

Kartik Aaryan, too, embodied sophistication and elegance in an intricately designed sherwani, crafted with precision and a deep respect for India’s handloom tradition. His look, blending modern tailoring with classic motifs, highlighted the versatility of Indian textiles in men's couture. Together, Triptii and Kartik encapsulated the essence of a regal Indian wedding, seamlessly merging heritage with contemporary design elements.

Manish Malhotra's Evara collection stands as a testament to his dedication to preserving and promoting India’s rich textile heritage. Each piece in the collection narrates a story of tradition, innovation, and craftsmanship, making it not just a fashion statement but a celebration of the artisans who have kept these ancient techniques alive. The intricate zardozi, brocade, and handwoven fabrics are reminders of the artistic brilliance that continues to thrive in India's handloom industry, bringing global recognition to the country's cultural treasures. Through this collection, Malhotra reaffirms that luxury and tradition can coexist beautifully, creating timeless pieces that honor the past while looking toward the future.

 The grandeur of the Namo Bharat fashion show also highlighted the emotional resonance of Indian handloom. Each garment in the Evara collection was more than just a visual masterpiece—it carried the legacy of countless artisans whose skills have been passed down through generations. From the lush Banarasi brocades to the detailed zardozi embroidery, the collection showcased how traditional craftsmanship can be elevated into haute couture, making it relevant in contemporary fashion.

Manish Malhotra’s focus on sustainability and empowerment also shone through. By choosing handloom fabrics, he not only celebrated India’s artisanal heritage but also emphasized the importance of supporting local weavers and craftspeople. In a time when fast fashion dominates, Malhotra’s collection served as a reminder of the value of slow, thoughtful fashion—one where every stitch tells a story of devotion, time, and artistry. The show was a powerful tribute to India’s diverse cultural fabric, blending the ancient with the modern to create a collection that is timeless in its appeal.